CRM conversacional · Forge Chat Central

Tus clientes te escriben desde todas partes. Ahora sí podés con todo.

Tiendas, clínicas, importadores, profesionales independientes — si tus clientes te escriben por WhatsApp, Instagram, web o correo, Chat Central junta cada conversación en una pantalla. Un agente IA responde las fáciles 24/7, vos tomás el resto, y nada se escapa.

Book a demo See it in action

No credit card. 14-day pilot.

Español & English from day one.

Your data, your tenant. Always.

Camila T. · Senior advisor

Replying in WhatsApp · avg 2 min · 4.9 / 5 ★

app.forge.bo / inbox Live

Instagram

Messenger

CHAT CENTRAL One inbox

Lucía Mendoza

WhatsApp · just now

Demo agent · answers powered by Chat Central skills · ~340ms

Right now Before Chat Central

Your team shouldn't live on five phones.

Today, every channel gets its own app. Your rep opens five tabs to remember one customer's name. SLA timers live in someone's head. Things slip — quietly, expensively.

8 unread 3 DMs 5 waiting 14 emails

×One customer, four "tickets" in four apps.
×Replies copy-pasted between WhatsApp and your CRM.
×The marketing person can't run campaigns without IT.
×Weekends mean either ignored chats or unpaid overtime.

Every missed message is money walking out the door.

There's a better way ↓

Who it's for

If customers reach you by chat, this is for you.

Small & medium businesses and independent professionals — anyone whose phone is their storefront.

Shops Jewelers Clinics Gyms Importers Restaurants Real estate Schools Doctors Lawyers Accountants Coaches Beauty & wellness Freelancers

Is this you?

Customers message you on more than one app.
You can't always answer fast enough.
Some chats — and some sales — slip through.

How it works

All your chats in one place. AI answers the easy ones.

Three steps. No new habits to learn.

Every channel comes in Omnicanal

Every chat, from every app, lands on one screen — sorted and prioritised.

One inbox + AI replies Agente IA

A smart assistant answers the easy, repeated questions instantly — in your voice, 24/7.

Lead saved · you take over CRM

Anything tricky comes to you with the whole story ready. Every chat becomes a customer record.

See it in detail ↓

El producto

Un CRM que vive en el chat.

Cuatro partes, un solo producto — y cada una hace su cuarto del trabajo: conectar tus canales, convertir cada chat en cliente, automatizar con IA y operar todo el negocio.

01ConectarOmnicanal · Bandeja única

Cada canal, una sola bandeja.

WhatsApp, Instagram, Messenger, Telegram, web y correo entran a una pantalla — y el mismo cliente se unifica en un solo perfil, para que el contexto nunca se reinicie.

WhatsApp Instagram Messenger Telegram Web Email → Un perfil

02ConvertirCRM conversacional · Pipeline

Cada chat se vuelve un cliente.

Cada conversación se guarda como lead con etapa y dueño. Los seguimientos y campañas se disparan solos — nada se enfría, nada se escapa.

Leads Pipeline Seguimientos Campañas Tareas

03AutomatizarAgentes IA · 24/7

La IA responde, califica y agenda.

Tu agente atiende las fáciles 24/7, califica al cliente y te pasa las calientes — con toda la historia lista.

Responde 24/7 Califica Agenda Handoff Con tu voz

04OperarCatálogo · Agenda · Analítica

Todo para cerrar, no solo chatear.

Catálogo, base de conocimiento, agenda, notificaciones y analítica — incluidos. Todo tu negocio en un solo lugar.

Catálogo Conocimiento Agenda Notificaciones Analítica

Unified inbox

Every channel walks through one door.

Sales DMs on Instagram. Support questions in WhatsApp. The form on your website. The "did my package arrive?" emails. They all land in one place — sorted, prioritised, with SLA timers so nothing slips.

Inbound & outbound ready BYOX — bring your own CRM, catalog & KB

Assign & route by team, skill or channel — or let the agent take it first.
SLA timers across every channel, so the queue never quietly slips.
Outbound campaigns — broadcasts, follow-ups and templates for the marketer in you.
Out-of-the-box CRM, catalog and KB — or bring your own (Zoho, HubSpot, Salesforce, Shopify).

Forge · Inbox 12 waiting · 2 SLA

Active7

Lucía Mendozanow

Do you have the 18k gold ring in size 7?

AI Lead 82

Juan Rivera3m

Saw your post — do you ship to Santa Cruz?

Waiting on you2

Ana Castillo8m

I'd love to see the bridal catalog…

Needs human

Roberto T.14m

Can you call me tomorrow?

SLA 4m

Lucía Mendoza

WhatsApp · +591 7•• ••• 4421 · returning

WhatsApp · 09:14

Do you have the 18k gold ring in size 7?

catalog.search 2 results · 240ms

Agent · 09:14

Yes, in stock in La Paz! Sending two options from the bridal catalog 👇

CATALOG · 2 of 47

Aro Solitario 18k

Bs. 2 480

Aro Bouquet Pavé

Bs. 3 120

AI agents · 24/7

Give your staff their time back.

Chat Central's agent consolidates every conversation, summarizes what the customer actually wants, and progresses every lead through the funnel — at 3am, on holidays, while your team focuses on the conversations only humans can have.

24/7 first-line agent in your voice — FAQ, catalog, qualification, booking.
Tool-calling — search the catalog, check inventory, book a slot, start a refund.
Two-way handoff — take over mid-thread with full transcript & CRM context, hand back when done.
Cost controls — cheap models classify, premium models reply, bursts batch into one call.

Pay only for the model you need.

Auto-fallback between providers. Per-tenant cost attribution by model, channel and skill.

Classify Reply Long-form Embed

Agent plan · ring-sizing conversation

94% confidence

Spotted the intent · product question

done

Searched the catalog · 2 matches

done

Drafted a reply in your voice

done

Offering a fitting · 3 open slots

running

Add to CRM · stage: Qualified

queued

Will hand off to Camila T. if customer asks for human or score > 90 Auto

Agent suggests · quick actions

Knowledge base⌘K Open catalog⌘P Book appointment

Team working calmly while AI handles the easy chats

While AI handles the easy ones Your team focuses on what only humans can do.

Visual agent builder

Design how your agent thinks — visually.

Drag the nodes, draw the routes, drop in a template. One classifier reads intent and fans out to docs, quotes, services or tracking — each step can call your tools, loop until done, or hand off to a person. Version it, flip it Active, ship it.

⚑PRE-FLIGHT×4

Guardrails

LLLM STEPENTRY

classify

LLLM STEP

docs

LLLM STEP

quote

TTOOL LOOP×3

services

LLLM STEP

tracking

TTOOL LOOP×1

capture_lead

LLLM STEP

services_reply

SSTATIC REPLY→ HUMAN

handover

SSTATIC REPLY→ HUMAN

escalate_comercial

#END

End

Pre-flight guardrails

Rate limits, blocklists, profanity and a language check run before a single token is spent.

Intent routing

One classify node fans out to every skill — and to a human on “talk to someone”.

Skill templates

Start from Sales, Support or Bookings, then rewrite every node in your own words.

Escalate anywhere

Any node can hand off to commercial or operations with full transcript and CRM context.

Why not just hire people

24/7 with humans is expensive — and it breaks.

To cover messages around the clock you'd staff three shifts just to watch a screen. It's costly — and it still isn't really 24/7.

3 people · 3 shifts AMPMNight

×Repeat the same answers all day
×Get tired — miss and mix up messages
×Gaps in coverage at nights & weekends
×High, recurring payroll cost

1 AI agent 24/7

Answers instantly, every time
Never tired, never forgets a customer
Solid 24/7 — nights, weekends, holidays
A fraction of the cost

Coverage over 24 hours

People

gaps

Chat Central

24/7

00h06h12h18h24h

Why Chat Central

It works for you 24/7 — and grows with you.

Chat Central never sleeps, never gets bored, never forgets a customer. And it bends to fit your business — add channels, products, languages, even whole new capabilities as you grow.

Active · around the clock

One inbox today. Your whole operation tomorrow.

Your inbox

Channels Catalog Payments KYC New skills

Book a demo

Open by design

Plug in what you already use. No forks.

Chat Central never assumes you must use one vendor. Payments, KYC, CRM, vector search, telco — pick the provider that fits your market and your contract. We ship the adapter contract, you keep the choice.

OUT OF THE BOX INTEGRATIONS

Channels & carriers

In-process adapters for new messaging channels, courier carriers and payment providers. Drop in, gate by capability, ship.

WhatsApp Instagram Telegram Email SMS

Templates included

Fully customizable. With templates to start.

Don't start from a blank page. Install a Skill template in two clicks — Sales, Retention, Reservations, Assessments — then rewrite tone, flows and tools in your own words.

Sales Retention Reservations Assessments Outbound campaigns

MORE USE CASES COMING SOON

Add full services

For whole new domains — finance ledger, ID verification, data analytics, telco APIs. Each ships as its own service with a clean contract, deployed alongside Chat Central.

Finance ledger ID verification Order management Data analytics

Partners

Bring your own provider, per market.

PAYMENT GATEWAYS SStripe CCards BBank transfer QQR codes

CRM ZZoho HHubSpot SSalesforce

ID VERIFICATION DDocuments SSelfie LLiveness VAny major vendor

AI MODELS OpenAI Anthropic Gemini Mistral OpenRouter

Channels

Where your customers already are.

Six channels live today, two more coming this year. Each one uses the same adapter contract — so the inbox, the AI agent and your CRM treat them identically. Add or remove without rewriting flows.

Available now 6 channels

Cloud API · templates, interactive messages, rich media.

Live

Instagram

Direct messages via Meta OAuth. Story replies, mentions, comments.

Live

Messenger

Pages messaging via Meta OAuth. Full media + interactive.

Live

Bot API · auto webhook, media, interactive buttons.

Live

Web chat widget

Embeddable widget · themable per tenant, mobile-first.

Live

Per-tenant SMTP/IMAP · your domain, your customers' eyes.

Live

Coming soon 1 channel

SMS

Managed adapter for transactional and conversational SMS.

Coming soon

Use cases

Whatever your business does, the inbox keeps up.

Pick the scenario that sounds most like your week. Each one ships as a Skill — installable in two clicks, configurable in your own words.

Your data always. High level of isolation

Strict per-workspace isolation — every query is scoped to you, and admin access is audited. Shared, dedicated or fully isolated compute resources and data level isolation, depending on your plan.

Encrypted end-to-end.

Encrypted in transit and at rest. Your secrets stay in a hardware-backed vault.

Compliance on the way.

Audit log, encryption-at-rest and secret rotation are live today. SOC 2, GDPR and PCI-DSS attestations are on the roadmap so you can grow into regulated industries without re-platforming.

Tus clientes te escriben desde todas partes. Ahora sí podés con todo.

Your team shouldn't live on five phones.

If customers reach you by chat, this is for you.

All your chats in one place. AI answers the easy ones.

Every channel comes in Omnicanal

One inbox + AI replies Agente IA

Lead saved · you take over CRM

Un CRM que vive en el chat.

Cada canal, una sola bandeja.

Cada chat se vuelve un cliente.

La IA responde, califica y agenda.

Todo para cerrar, no solo chatear.

Every channel walks through one door.

Give your staff their time back.

Design how your agent thinks — visually.

24/7 with humans is expensive — and it breaks.

It works for you 24/7 — and grows with you.

Plug in what you already use. No forks.

Channels & carriers

Fully customizable. With templates to start.

Add full services

Bring your own provider, per market.

Where your customers already are.

Whatever your business does, the inbox keeps up.

Twenty minutes. Your channels. One inbox.

Tweaks

Tus clientes te escriben desde todas partes. Ahora sí podés con todo.

Your team shouldn't live on five phones.

If customers reach you by chat, this is for you.

All your chats in one place. AI answers the easy ones.

Every channel comes in Omnicanal

One inbox + AI replies Agente IA

Lead saved · you take over CRM

Un CRM que vive en el chat.

Cada canal, una sola bandeja.

Cada chat se vuelve un cliente.

La IA responde, califica y agenda.

Todo para cerrar, no solo chatear.

Every channel walks through one door.

Give your staff their time back.

Design how your agent thinks — visually.

24/7 with humans is expensive — and it breaks.

It works for you 24/7 — and grows with you.

Plug in what you already use. No forks.

Channels & carriers

Fully customizable. With templates to start.

Add full services

Bring your own provider, per market.

Where your customers already are.

Whatever your business does, the inbox keeps up.

Twenty minutes. Your channels. One inbox.

Tweaks ✕

Tweaks